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House of Hackney x William Morris AW15

4th November 2015

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I may have left the world of fashion and style behind me, temporarily, I’ve been meaning to publish this post of my favourite autumn winter 2015 press day from March for many moons, even though I’ve only been to 4 so far this year!  Turning up at press days were quite challenging and always unfulfilled. I’m guessing my passion for fashion and style has slowly disintegrated and irrelevant, so other interests lies elsewhere.  By all means it’s about evolving and moving forward.

While my love for floral prints hasn’t left my heart, on September House of Hackney has recently launched a ground-breaking collaboration with William Morris.  It’s the largest and most inspired House of Hackney collaboration to date, I have seen the pieces at press day and I’m thrilled to say I bloody LOVED it!  William Morris was multi-talented English designer (textile, artist, writer, poet) and a social activist, better known for this Pre-Raphaelite and Neo-Gothic floral designs in the English Arts and Crafts movement in 19th Century.

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House of Hackney’s founders have selected three key prints from the William Morris archive – Peacock and Dragon, Hyacinth and Blackthorn, they were selected for their distinctive symmetrical motifs.  Adding a typically House of Hackney touch, reworking the scales, repeats, applying bolder and brighter colour palette.  Because of their shared values, the fabrics and materials were locally sourced and manufactured in Britain, and their support on eco sustainability.

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House of Hackney is known for their eclectic and wild prints on interiors, furnishings, homewares and fashion, I own some of their items particularly on furnishing fabrics from their popular styles – Dalston Rose, London Rose and Palmeral.  Never used.  They are meant as keepsake items.  House of Hackney x William Morris spans fashion and interiors, with hero pieces including British velvets and wallpapers, statement sofas and the brand’s omnipresent pineapple lamps with a William Morris twist.

The House of Hackney x William Morris’s autumn winter 2015 full collection is available to buy at the flagship store and online.


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