Jitrois AW12 press day

9th April 2012






News of western brands and corporate companies expanding into China and HK markets are common, I’ve seen it and heard it all; retail and luxury goods, fashion brands, luxury e-commerce sites i.e bought by Net-a-Porter to launch, and The Luxury Club e-mag (Hui She Shang) which I’m freelancing for has launched its own e-commerce portal, totally unrelated but I’m just saying it.  Also there’s hotel groups, technology i.e Apple has 4 stores in China generate on average Apple’s highest revenue, public relations i.e Karla Otto and Mango PR, publication titles i.e Elle China goes semi-monthly (85% of its revenue is generated by advertising of major western advertisers and claims 1.3 million readers.  Even automobiles, how many Maseratis do you see on the roads in Hong Kong Island? Far plenty, and for goodness sake my photographer friend drives a Rolls Royce, the Phantom one me thinks.  Don’t forget Weibo the Chinese version of Twitter, Tom Cruise has over 3million followers.  The list and examples could go on and on and on.

Jitrois, a small independent Parisian label is too expanding into China, launching in Beijing this summer.  A short visit to Jitrois’s AW12 press day at their London flagship store on Sloane Street, what I loved about the collection was the art of craftsmanship and designs; intricate embroidery and fine stitching, sophisticated leather dresses create sensual and alluring silhouettes, the richness of colour, luxurious fabrics, exotic leathers and furs….and yes, the Chinese will love it and I know it.

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  • Reply Julia 9th April 2012 at 02:27

    What an exceptional findings, I absolutely have no idea that China is expanding so rapidly because of the west. I want to visit China one day and experience it for myself. Good job for writing this up.

    I love the blue biker jacket. xxx

  • Reply Toni Tran 9th April 2012 at 02:32

    I love the symmetrical print on the dress and the asymmetry on the biker’s Jacket. The fur has sold it, I would buy it even if it was woman and that disproportionate vertical zipper on the blue bikers is so stylish!

  • Reply Miss Fash 9th April 2012 at 03:55

    What? Tom Cruise has 3m followers on Weibo? That’s insane! I’ve been hearing all about Weibo on Twitter, wish I can sign up is it in Chinese?

  • Reply Joy 9th April 2012 at 04:06

    Crazy! The photos are incredible.

  • Reply Bee Folly 9th April 2012 at 06:18

    Nice!!!!!! What a lovely collection.
    Its looking just awesome.

  • Reply vin 9th April 2012 at 13:53

    Yep it’s happening, the westerners should prepare for Chinese world domination har har har har! Only joking!
    I’m sure the Chinese will love the Jitrois label, because they love French brands.

  • Reply Winnie 9th April 2012 at 14:27

    Love the blue jacket, I can definitely see it as being a hit, luxury labels have such a huge appeal in China these days. I signed up to Weibo the other day randomly, my limited Chinese makes it all a bit of a learning curve!

  • Reply kayleigh 9th April 2012 at 14:54

    Oh I do love the blue jacket and the detailing on the dress.

    Impressive insight of your world, I’m even more impressed about Elle China publishing semi-montly I can’t imagine how much their pages filled with advertising, how do they compete with Vogue China?

  • Reply Ket Chup 9th April 2012 at 16:25

    Two of my friends is working for Hui She Shang and the emag is a good read and the general information of international luxury reports.

  • Reply Darcee 9th April 2012 at 20:49

    Love the blue biker jacket too.

  • Reply twinkle Style Ginger 9th April 2012 at 20:55

    Amazing summary and insight of what’s going on in Asia, you really do know what you’re talking about, my guess is you work in the luxury retail industry? Or something related in fashion?

  • Reply NicoleWitch_魔女 9th April 2012 at 21:05

    Mr Porter China is arriving in 2013, Harrods and Neiman Marcus might be coming as well. Louis Vuitton is expanding, they bought a lease off UA cinema in Causeway Bay and many store openings, the majority of the stores were western brands. It’s chaotic isn’t it?

    • Reply Kit Lee 10th April 2012 at 00:51

      @NicoleWitch Yeah I can’t believe that LV is launching their flagship store at the former UA cinema complex, I mean one of their biggest stores is located just around the corner, what more do they need? Ok ok they have to sell as many speedy bags to pay the £1.6m for monthly rent.

      @GE There are so many things I’d like to talk on here since I pretty much have all the sources in my head, but it’s really time consuming and probably would need to invest a time to write an in-depth report….best to chat about it in person.

      @Twinkle Style Ginger Thanks. I used to work part time in retail as back office assistant to make ends meet whilst I was interning and freelancing as stylist’s assistant, and yes I’m in the fashion industry since forever.

      @Kayleigh I’m not sure. Elle China is currently ranked #1, Harper’s Bazaar China #2 and Cosmopolitan China #3, I don’t know where Vogue China currently stands.

  • Reply G E 9th April 2012 at 21:08

    This is amazing, wish you could write more about the experience you’ve had in HK, wow you friend drove a Rolls Royce? Incredible. Jitrois is no doubt will attract the Chinese consumer, from what I understand they love wearing being draped with head to toe in French labels and HK prefer more edgier Brit labels, am I right?

  • Reply Platform Princess 9th April 2012 at 22:40

    The Cat! I really like your new personalised signature touches, and the fact that comments are back on! Moving on, I can’t believe I missed this press day, the leather pieces look out of this world!


  • Reply michelle young 10th April 2012 at 00:52

    The stitch detailing on the dresses and jackets are stunning.

  • Reply Giovanna 10th April 2012 at 01:19

    Great collection! Love the bright blue moto jacket! It’s so fab!


  • Reply Lola 12th April 2012 at 00:10

    I was really surprised when I learnt that Hermes had a store in India, now I’m not big on the world of economics but how does it work in terms of profit? Is everything just converted to the relevant currency or is the price lowered/increased to go with the value of the currency? I think it would be difficult for brands to work if latter were the case but I could be wrong

    • Reply Kit Lee 12th April 2012 at 15:13

      @Lola I’m suck at economics and maths. Remember the rent in private and commercial properties are ranked as most expensive in the world, I don’t know why and I have no clue….maybe it’s the locations. For LV to pay £1.4ml per month rent at the former UA cinema on Times Sq, Causeway Bay….to make a profit and able to pay rent, obviously they need to consider the margins, footfall predictions (Causeway Bay has the highest footfall in HK island), daily/month targets and they HAVE to sell a lot of LV bags hahahaha. I dunno I’m just guessing.

  • Reply Nora 12th April 2012 at 13:36

    Omg the embroidery in the first outfit is just so amazing. I love the purple trench coat too. What an amazing collection. Love how you’re covering the development of Asian fashion industry!


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