News of western brands and corporate companies expanding into China and HK markets are common, I’ve seen it and heard it all; retail and luxury goods, fashion brands, luxury e-commerce sites i.e Shouke.com bought by Net-a-Porter to launch Outnet.cn, and The Luxury Club e-mag (Hui She Shang) which I’m freelancing for has launched its own e-commerce portal, totally unrelated but I’m just saying it. Also there’s hotel groups, technology i.e Apple has 4 stores in China generate on average Apple’s highest revenue, public relations i.e Karla Otto and Mango PR, publication titles i.e Elle China goes semi-monthly (85% of its revenue is generated by advertising of major western advertisers and claims 1.3 million readers. Even automobiles, how many Maseratis do you see on the roads in Hong Kong Island? Far plenty, and for goodness sake my photographer friend drives a Rolls Royce, the Phantom one me thinks. Don’t forget Weibo the Chinese version of Twitter, Tom Cruise has over 3million followers. The list and examples could go on and on and on.
Jitrois, a small independent Parisian label is too expanding into China, launching in Beijing this summer. A short visit to Jitrois’s AW12 press day at their London flagship store on Sloane Street, what I loved about the collection was the art of craftsmanship and designs; intricate embroidery and fine stitching, sophisticated leather dresses create sensual and alluring silhouettes, the richness of colour, luxurious fabrics, exotic leathers and furs….and yes, the Chinese will love it and I know it.