Floral Bomb

12th February 2011





SS11 ad campaign shot by Josh Olins, image courtesy of Benetton.

I remember last summer I bought a pair of jersey trousers in paisley print from Zara as seen on Jen and Shini, worn it casually with a loose jersey t-shirt and flat sandals.  It didn’t work out and took it back, reason being that it wasn’t suited for city fashion and I looked like a village girl from the towny-suburbs – actually it is a fact, I AM from the towny-suburbs in north London and it’s also a true fact that my parents were raised as villagers in Hong Kong and China before settling in Belfast and London, my close Chinese friends sometimes refer me as a village girl and still am…ok moving on.

A week or so ago an image caught my attention whilst flipping through pages of Benetton’s ad campaign brochure it is indeed FLORAL PRINTS….each individual models are wearing head to toe with clashing, mis-matched floral prints, shirts twisted to form as head wraps and belts.  I must have stared at the image a dozen times in awe of admirable-inspiration, this ‘floral’ ingenuity styling have brought ideas to create my own personal styling project for this blog.  I kindly contacted Benetton press office via Twitter (DM) to enlist help with this (ambitious) project and wahey…days later here’s our (preview) compiled selection of floral (press) pieces…now I have a weekend to play dress up.

Thank you BENETTON.

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  • Reply Louise 12th February 2011 at 20:57

    Wow what a selection, have fun playing.

  • Reply katie antoniou 12th February 2011 at 21:01

    I’ve been so wanting to style a really super-clashy floral prints shoot too- been making a moodboard here:
    cant wait to see your results!

  • Reply Chinese Juliet 12th February 2011 at 21:19

    Lol. Floral prints on clothing does represent villagers in NT HK, like my Paternal Grandmother she wears cotton qipao style top with Chinese floral prints and loose baggy pants and the iconic circular rimmed hat.

    I love what you guys have picked, can’t wait to see how you interpret it. Love the campaign shot.

  • Reply the style crusader 12th February 2011 at 21:50

    Kit! This is awesome! I can’t wait to see what you come up with! This is so perfectly you. The icing on the cake is that they’ve also got your signature head scarf! That is too bizarre! Beautiful beautiful. Hope you’ve had fun playing dress up! xx

    • Reply Kit @ Style Slicker 12th February 2011 at 21:59

      @the style crusader – Dude do you know how long it took to find Shini’s and your post of the jersey floral trousers you girls were wearing over the summer – FOREVER! Is it unfortunate that I don’t have any helping hands to shoot me tomorrow (last day)? I may result to using an unsteady tripod and a wireless remote control :S

  • Reply Tweets that mention STYLE SLICKER » Blog Archive » FLORAL BOMB -- 12th February 2011 at 21:51

    […] This post was mentioned on Twitter by Hannah Harris, Kit Lee. Kit Lee said: New post: 'Floral Bomb' […]

  • Reply Olga 12th February 2011 at 22:58

    I love Benetton store I wear their shirts for work, great fit.
    Your personal project sounds amazing, loved how you used the ad campaign as you main source of inspiration.

  • Reply Yen 12th February 2011 at 23:01

    Hahaha village girl, it’s true though are you a Hakka mui by any chance?

    • Reply Kit @ Style Slicker 13th February 2011 at 14:20

      @Yen – I am a Hakka mui, my ancestral village is Wai Har Tseun in Tai Po, NT.

  • Reply 梁嘉欣 12th February 2011 at 23:50

    I love paisley and floral prints.

  • Reply Fashion Pea 13th February 2011 at 01:20

    The ad campaign really is inspiring I only have one floral cross over top in my wardrobe, it’s time to bring it out for Spring styling 😀

  • Reply Y Y 13th February 2011 at 01:44

    Kit this is so you 😀
    I’m amazed you contacted Benetton through Twitter and they let you borrow their press samples without obligation.

  • Reply Ivana 13th February 2011 at 05:48

    Great post.

  • Reply Wilma Lin 13th February 2011 at 06:39

    What a neat way to collaborate with Benetton.

    Let’s see what you have come up with.

  • Reply the nyanzi report 13th February 2011 at 08:52

    Can’t wait to see what you come up with. Steady with that tripod…

  • Reply Joy D. 13th February 2011 at 11:31

    Florals are so under rated as a way to dress in the evening or to “dress up”. I am excited to see what you do with the selection. Also, I am so glad I met you over the livestream, your blog is truly inspiring!

  • Reply Make Do Style 13th February 2011 at 12:40

    Kit, that is fab! I actually would never have thought to look in or think about Benetton but you are spot on to have identified such a project – good work village girl xxx

  • Reply Hina 13th February 2011 at 13:45

    Sounds like a fun dressing up project girl.

  • Reply Ah Elle 13th February 2011 at 13:51

    I have a copy of the Benetton brochure here (came with ASOS mag), yep indeed the floral prints is so KIT lol.

  • Reply Tiffany Li 13th February 2011 at 14:16

    Wow wow wow, florals. I wear florals but I never thought about wearing ‘clashing’, the florals in the ad campaign is a spot on project har har.

  • Reply styleeast 13th February 2011 at 16:22

    I can NOT imagine you dressed in black! Stick to the colour, nobody wears it like you.

    This post makes me wish it was summer…hurry up sunshine! x

  • Reply KPT 13th February 2011 at 17:51

    Lovely wardrobe selection of prints shot outdoor. Have fun dressing up.


  • Reply Kimmie 13th February 2011 at 17:55

    Hello village girl, lovely Spring choices.

  • Reply Cotton Bud 13th February 2011 at 19:07

    Ooo I love the sound of the project 😀
    Have fun.

  • Reply Shini 14th February 2011 at 01:38

    I SERIOUSLY loved their new lookbook, it came with the Vogue UK this month and usually I don’t even look at it and throw it away but it was just SO GOOD, especially that floral page!
    Can’t wait to see what you do with it!! 😀

  • Reply Emma 14th February 2011 at 02:52

    I love the mix of floral prints, I’m wondering if those are Liberty fabrics, they are just so beautiful and look great together.


  • Reply classiq 14th February 2011 at 10:53

    What an array of floral prints! Spring is in the air.

  • Reply Christina 14th February 2011 at 12:54

    Yes I have a copy of the brochure too, the ad is stunning.

  • Reply Beatrice May Yip 14th February 2011 at 13:04

    Found your blog from Bloglovin’ I love your blog and all the photography.
    Looking forward to see your floral dress up.

  • Reply tia 14th February 2011 at 13:18

    Oh can’t wait.

  • Reply platform princess 14th February 2011 at 16:38

    The campaign is awesomeness! it sums you up to a tee- can’t wait to see how you stlye everything. Honestly Kit, you are like a magician with colours and florals, lol.


  • Reply Style P 14th February 2011 at 23:41


  • Reply STYLE SLICKER » Blog Archive » The Clash Of The Florals 16th February 2011 at 15:38

    […] to my wardrobe experiment, as explained in previous post I wanted to explore the mix of florals and paisley prints together to create individual-styled […]

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