Fashion Insider: Laura Southern @ ASOS (Part 6)

13th May 2009


This photo was taken on a shoot for ASOS Life

Name: Laura Southern

Location: London

Job Position: Assistant Buyer at ASOS.

Mini Interview:

S.S: Describe your style in THREE words.

L.S: Classic, Chic, Laid Back.

S.S: What inspires you?

L.S: From seeing someone in the street to looking at old photos of my mum in the 70's, I get inspiration from everywhere and feel that I am not afraid to express myself.

S.S: What got you into fashion?

L.S: The shop floor!  I suddenly realised I loved working with product and realised I needed to get into buying.  Here I am.

S.S: Do you have any sort of fashion background?

L.S: Apart from my older sisters dressing me up and I remember always loving clothes, I worked my way up from the shop floor.

S.S: What does your job involve?

L.S: Selecting product that's right for the ASOS customer, ensuring that we have the best brands available.

S.S: Do you enjoy it?

L.S: I can honestly say I love my job, I am one of the lucky ones.

S.S: What's the best thing about your job?

L.S: I'm a person so having the chance to interact with different people everyday is great.  And obviously the clothes, the feeling I get in my stomach when I see something not only I love but I know our customer would love is immense.

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