This photo was taken on a shoot for ASOS Life
Name: Laura Southern
Job Position: Assistant Buyer at ASOS.
S.S: Describe your style in THREE words.
L.S: Classic, Chic, Laid Back.
S.S: What inspires you?
L.S: From seeing someone in the street to looking at old photos of my mum in the 70's, I get inspiration from everywhere and feel that I am not afraid to express myself.
S.S: What got you into fashion?
L.S: The shop floor! I suddenly realised I loved working with product and realised I needed to get into buying. Here I am.
S.S: Do you have any sort of fashion background?
L.S: Apart from my older sisters dressing me up and I remember always loving clothes, I worked my way up from the shop floor.
S.S: What does your job involve?
L.S: Selecting product that's right for the ASOS customer, ensuring that we have the best brands available.
S.S: Do you enjoy it?
L.S: I can honestly say I love my job, I am one of the lucky ones.
S.S: What's the best thing about your job?
L.S: I'm a person so having the chance to interact with different people everyday is great. And obviously the clothes, the feeling I get in my stomach when I see something not only I love but I know our customer would love is immense.