A few dozen moons ago after my work trip in Gstaad and Paris, I was invited to attend Percy & Reed‘s ‘Hair Like A Pro’ event hosted by ASOS, would you believe this was my first attendance at the press event (in London) this year since my return from Hong Kong in February? Goodness, have I gone anti-social?
Hair aficionados Adam Reed and Paul Percival created 4 key looks based on the hottest trends from the SS12 catwalks and introduced their latest hair products ASOS x Percy & Reed hair care pack sold exclusively on ASOS.com.
I’m quite familiar with Adam Reed’s work, we worked together a couple of times for events (Harry Winston showcase and something else) in the past when I was an assistant to stylist Marcella Martinelli, silly me for not approaching Adam and say ”Hi, do you remember me? I used to assist Marcella Martinelli.”
The pack contains some nifty goodies, each product features ‘very pretty and girly-leggy’ illustrations with fabulous hair; Quite Frankly Flawless Finishing Polish, Superstar Supersized Bodifying Cream, No Fuss Fabulousness Dry Shampoo, Reasurringly Firm Session Hold Spray (all 50mls) and Smooth, Sealed and Sensational No Oil Oil for Fine Hair (15ml) – For only £20 is jolly affordable for a luxury pack.
The pack is all about ‘texture and movement, with a glossy expensive finish’, feeling intrigued, I had a quick go with 3 of their products, the Dry Shampoo, Bodyifying Cream and No Oil Oil. Miraculously, it gives my un-washed-straight hair some body and texture, as seen on my last outfit post. Looks like I’ll be ditching other unreliable hair products…straight in the bin.